PRODUCTION: MOTION + STILLS

Introducing: A Vogue-Inspired Production with Samantha J

Step into the world of Samantha J, an Award-winning Entrepreneur, Spiritual Strategist, Philanthropist, 5 X Bestselling Author, and Soulful Speaker. Having previously collaborated with us at The Latest, Samantha J was ready to elevate her visuals and bring an even greater sense of authority and expertise to her brand.

To achieve this, our talented creative director, Kate, joined forces with Samantha to conceive a striking and high-end concept that combined fashion with business, taking cues from the iconic Vogue magazine covers. Staying true to Samantha's unique branding, our challenge was to capture both feminine and masculine energy, blend spiritual and business expertise, and maintain her signature colour palette predominantly featuring white.

Kate meticulously curated a mood board that focused on captivating set ideas, art direction elements, and thematic concepts. The emphasis was on playing with contrasting textures and forms, featuring luxurious materials such as silk, stone, boucle, chiffon, and leather to artfully showcase the duality of Samantha J's brand.

After sourcing the perfect studio, set elements, assembling a talented production crew, and meticulously planning the production and run-sheet, the day of the shoot finally arrived. With a delightful catering spread and an exceptional team full of passion and skill, the entire filming and shooting process was a joyous and relaxed experience.

During the post-production phase, we embarked on an exciting journey to reimagine Samantha's About video, create a captivating new website banner, produce eye-catching social media motion loops, and curate a full gallery of fresh, visually elevated imagery. Each component seamlessly intertwined, breathing new life and a heightened sense of sophistication into the Samantha J brand.